Logos
Brand guidelines for using the Chilli logo across products, marketing, and partner materials. Consistent usage protects brand recognition and visual trust.
Logo Variants
Three variants exist to fit different layout contexts. Always prefer the full logo when space allows.
Logo
Mark + wordmark. Primary usage.
Symbol
Round mark. Avatars, small surfaces.
Favicon
Simplified shape. Browser tabs, app icons.
Clear Space
Maintain a minimum clear space equal to the height of the symbol around all sides of the logo. This ensures the logo remains legible and visually distinct.
Color Variations
Use the appropriate color variation based on background context.
Brand
Default. #FF4BEB.
Black
Light surfaces. #140F14.
White
Dark surfaces. #F5F5F5.
Minimum Sizes
Never render the logo below the minimum sizes to preserve legibility.
Full Logo
Min width: 80px
Symbol
Min size: 16 × 16px
Incorrect Usage
Avoid these common misuses to maintain brand consistency.
Do not stretch or distort the logo proportions.
Do not rotate the logo at any angle.
Do not change the logo colors outside the approved palette.
Do not add drop shadows, outlines, or effects.
Do not place the logo on busy or low-contrast backgrounds.
Do not rearrange the mark and wordmark relationship.
Download Assets
Logo assets are available in SVG and PNG formats for web, print, and marketing use. Contact the design team for access to the full brand kit.